Our Team

NEU Marketing Group collaboratively brings more than 75 years marketing and communications experience to the firm. We are a passionate team, that’s committed to ensuring each of our clients gets 110% of their needs met. Whether you’re a brand new business or a seasoned client, we work to make everyone feel like part of our family.  As a small, woman-owned business, we understand the important role we play on helping to grow your business and you doing the same for us.  We truly value, and appreciate each client who trusts NEU Marketing Group for their company’s needs. 

Cindy Gersch

Founder and President of NEU Marketing Group

Cindy is the Founder and President of NEU Marketing Group and brings more than two decades of experience to the firm. A former CBS reporter, she is an award-winning writer and a sought-after speaker on a variety of topics. Cindy has founded two nonprofit organizations and now uses her skills as a volunteer on several others including wear blue: run to remember and the Fibromuscular Dysplasia Society of America (FMDSA). Cindy is a consultant for GLG as well a proud member of the Female Founder Collection.

Laurie Torres

Marketing Director for NEU Marketing Group

Laurie Torres serves as the Marketing Director for NEU Marketing Group. She is a versatile, proactive and self-sufficient marketing specialist with a wealth of demonstrated experience in professional services industries. Laurie brings more than 15 years of experience to the role including work on RFPs, PR and communications, marketing research, and the submission of legal awards and rankings. She also has worked extensively on content development and has implemented multiple social media platforms – including LinkedIn, Twitter, Instagram, YouTube and the creation of a firm podcast – for several clients.

Marike Groot

Web and Graphic Designer

Marike is an international graphic designer specializing in branding and visual communication, online strategy, web design, SEO and social media marketing. With 15 years publishing experience, she enjoys telling people’s stories and finding creative solutions to problems. For the past 10 years she has been focused on the digital space and helping clients identify how best to connect with their target audience. Marike, located in Johannesburg, South Africa, is helping to bring NEU Marketing Group’s services overseas.

Lindsay Whited

Lead Photographer

Lindsay Whited is the company’s lead photographer and is responsible for shooting and editing all photos for the company.

Lindsay comes to the firm with more than 13 years’ experience as a photog, where she focused on families, headshots, and modeling events. In 2020, Lindsay honed her skills even more and began working with real estate agents and developers. She became extremely skilled in shooting residential, business and retail complexes, both interiors and exteriors. Lindsay has also been trained in drone photography. 

Born and raised in the Atlanta area, Lindsay spent years learning and training under a variety of photographers in the Southeast. She is known as a passionate professional with a keen eye for detail and a true understanding of the art.

Jennifer Bushen

Head Copywriter

Jennifer Bushen serves as the head #copywriter for NEU Marketing Group and is responsible for development, oversight and review of content for specific projects within the company.

Jennifer comes to the team with more than two decades of technical and software experience, much of which dealt with editing, reviewing, writing and rewriting critical documents. She is a self-proclaimed type A individual who is “organized to a fault.”

Born and raised in Western New York, Jennifer graduated with a Bachelor of Science degree from the State University of New York at Buffalo and spent part of her studies at the University of South Carolina under a student exchange program. Jennifer resides in Buffalo, NY where she is extremely involved in Juvenile Diabetes Research Foundation.

A Few of Our Clients