Welcome to NEU Marketing Group, a niche, exceptional and unconventional marketing team that is 100 percent focused on its client. NEU Marketing Group was founded by Cindy Gersch, who brings more than 20 years’ experience to the firm. As a former reporter for CBS, Cindy truly understands the media and PR world and has dealt with a variety of situations where she’s had to “put on her reporter hat” to pitch and sell a story or handle a crisis communication event. She has trained dozens of people, of all positions and from a variety of roles on among other topics, crisis and media communications. Cindy has worked within a variety of industries including: public-private partnerships, military housing, affordable housing, student housing, healthcare, nonprofits, and start-ups.

Our Services

NEU Marketing is a niche group which means we admit we’re not experts in every aspect of the marketing world. We know what we’re good at, and we concentrate on that. We work with our clients to come up with what they need, then develop a schedule and budget that works for them. We are a branding, marketing and communications strategy firm founded on the goals of providing personal, thoughtful and strategic leadership to our clients.

Crisis Management
Media & Public Relations
Content Creation
Brand Strategy
Internal Communication
Public Communication
Non-Profit
Website Design

Crisis

Management

Media and Public

Relations

Media

and Public Relations

Helped save client $100,000 by eliminating Public Relations firm and developing and pitching all materials in-house
Developed and implemented social media plan which identified marketing policies and procedures for all social media avenues. Plan recognized ways to help increase user fan base by more than 1,000 percent in six months; was the first plan launched by any military housing developer and utilized as a template for all other military housing developers throughout the US
Large scale contacts of national and local reporters
Worked six years as reporter for CBS
Launched social media campaign that drew coverage from dozens of national media outlets, ultimately finding a life-saving kidney for client in less than four months.

Pitched and Secured Media In:

Content Creation

Led RFP and RFQ development and submittals for more than 50 proposals, improved win-ratio by more than 50 percent to 80 percent
Developed and executed aggressive marketing campaign for under-performing, low occupancy community which resulted in 20 percent increase of new home leases
Written and edited content for more than 50 websites
Created content for dozens of brochures, rack cards and press releases

Brand Development

And Design

Re-branded and devised new logos for a military communities’ portfolio of properties – to fit within a newly acquired brand
Developed thorough brand guidelines and policy manuals
Executed full transition communications plan
Re-branded 10 communities, creating a cohesive portfolio of logos that are identifiable as part of a corporate family of brands
Redesigned all marketing materials to fit within one of four positioning platforms

Internal

Communication

Internal

Communication

Public Speaking

Training

Non-Profit

Founded, built and managed two nonprofit organizations for military members and their families
Helped secure millions of dollars in donations for both organizations
Singularly built partnerships with wear blue: run to remember and Stop Soldier Suicide
Created non-profit's first ever scholarship program for military dependents
Serves on Executive Team for wear blue: run to remember and Fibromuscular Dysplasia Society of America (FMDSA)

5% of all of NEU Marketing Group’s profits are donated to wear blue: run to remember and FMDSA